Craft Recruitment
Because no two candidates are the same
As recruiters for the creative industry, Craft understood the importance of taking an individual approach. Its visual identity had to be bold, bright and, well, bespoke...
The insight
No two job seekers or agencies are the same. The flexible branding system we created is designed to reflect this.
The idea
We created 100 versions of each letter, which allows for 1,000,000,000 (yep, that’s one billion) different combinations. This means that no two logos ever appear the same.
The impact
8%
beyond 3-year growth target
+156%
increase in profit YOY
