As recruiters for the creative industry, Craft understood the importance of taking an individual approach. Its visual identity had to be bold, bright and, well, bespoke...
No two job seekers or agencies are the same. The flexible branding system we created is designed to reflect this.
We created 100 versions of each letter, which allows for 1,000,000,000 (yep, that’s one billion) different combinations. This means that no two logos ever appear the same.