Elmwood Brand Design Consultancy
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Craft Recruitment

Because no two candidates are the same

As recruiters for the creative industry, Craft understood the importance of taking an individual approach. Its visual identity had to be bold, bright and, well, bespoke...

Brand IdentityPrint
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The insight

No two job seekers or agencies are the same. The flexible branding system we created is designed to reflect this.

The idea

We created 100 versions of each letter, which allows for 1,000,000,000 (yep, that’s one billion) different combinations. This means that no two logos ever appear the same.

The impact

8%
beyond 3-year growth target
+156%
increase in profit YOY
Design Annual – Gold
Mobius Awards – Certificate
Roses Awards – Bronze
New York Festivals – Finalist

Similar projects

AND Digital

Injecting a human and playful personality into a digital and technical world.

22 Street Lane

A child-friendly premium brand for a nursery setting the standards in early years education.

Get in touch

Give us a call, drop us an email or just pop by one of our studios.

Leeds

105 Water Lane,
Leeds,
LS11 5WD

+44 (0)113 318 4500 [email protected]

London

27 Gee Street
London,
EC1V 3RD

+44 (0)20 7637 0884 [email protected]

New York

531 West 25th Street
3E, New York,
NY 10001

+1 (646) 2530520 [email protected]

Melbourne

78 Docker Street
Richmond,
VIC 3121

+61 (0)3 9207 8100 [email protected]

Singapore

759A North Bridge Rd
Singapore,
198727

+65 6298 1858 [email protected]
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