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Boardman Bikes

Out there with you

Boardman Bikes needed to enhance its credentials and grow brand awareness among novice and expert riders. To do that, its people needed to showcase their passion and experience.

Brand IdentityBrand StrategyDigital ActivationPrintVerbal Identity
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The insight

A lot of people didn‘t seem to make the connection between Boardman Bikes and British cycling legend Chris Boardman. That was the first hurdle we needed to overcome. The second was to bring the team‘s passion for riding and sense of togetherness to life.

The idea

We designed the new B symbol in the style of the peloton and tucked the C for cycles inside the B of Boardman. We introduced the inclusive and reassuring ’Out there with you‘. And we applied a daylight-inspired palette to imitate the daytime hues of the ride.

The impact

No. 1
Must See Bike at the London Bike Show 2017
No. 1
Bike Brand at the London Bike Show 2017
Design Annual – Gold
Logo Design – Gold

“Elmwood’s creativity helped us redefine our brand identity, giving us the launch pad needed to take the brand to the next level, and inform our long-term strategic direction.”

Andy Smallwood Managing Director, Boardman Bikes

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Get in touch

Give us a call, drop us an email or just pop by one of our studios.

Leeds

105 Water Lane,
Leeds,
LS11 5WD

+44 (0)113 318 4500 [email protected]

London

27 Gee Street
London,
EC1V 3RD

+44 (0)20 7637 0884 [email protected]

New York

531 West 25th Street
3E, New York,
NY 10001

+1 (646) 2530520 [email protected]

Melbourne

78 Docker Street
Richmond,
VIC 3121

+61 (0)3 9207 8100 [email protected]

Singapore

759A North Bridge Rd
Singapore,
198727

+65 6298 1858 [email protected]
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