Elmwood Brand Design Consultancy
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Astonish

The pinnacle of cleaning

Astonish wanted to create a defined brand proposition that clearly articulated a role for the brand in consumer’s lives and take the brand beyond the discount retail into the larger grocery retailers.

Brand IdentityBrand StrategyPackaging

The insight

Astonish understands the real world of cleaning, that sometimes a bit of elbow grease is required. And with Astonish, the effort you put in will always be rewarded with astonishing results. From this insight, we distilled the brands distinct point of view and defined a clear role for the brand. In the real world of tough cleaning tasks, there’s no room for compromise.

The idea

Customers can always rely on Astonish to get the job done. Astonish delivers the ultimate performance and shine every time. It’s this that makes Astonish the best there is,
the pinnacle of cleaning.

The impact

“We wanted a strong visual identity that would inspire retailers and consumers to reappraise our brand. Elmwood & Tin Horse have delivered a rebrand that conveys excellence, and announces Astonish as a major player in the cleaning market. The new packaging is a visual disruptor on shelf, blocking to attract consumers attention, and is easy to shop in a busy aisle. We’re proud of our product and excited about how the work will help us achieve our ambitions for growth.”

Howard Moss Owner and Managing Director, Astonish

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Get in touch

Give us a call, drop us an email or just pop by one of our studios.

Leeds

105 Water Lane,
Leeds,
LS11 5WD

+44 (0)113 318 4500 [email protected]

London

27 Gee Street
London,
EC1V 3RD

+44 (0)20 7637 0884 [email protected]

New York

531 West 25th Street
3E, New York,
NY 10001

+1 (646) 2530520 [email protected]

Melbourne

78 Docker Street
Richmond,
VIC 3121

+61 (0)3 9207 8100 [email protected]

Singapore

759A North Bridge Rd
Singapore,
198727

+65 6298 1858 [email protected]
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