Astonish wanted to create a defined brand proposition that clearly articulated a role for the brand in consumer’s lives and take the brand beyond the discount retail into the larger grocery retailers.
Astonish understands the real world of cleaning, that sometimes a bit of elbow grease is required. And with Astonish, the effort you put in will always be rewarded with astonishing results. From this insight, we distilled the brands distinct point of view and defined a clear role for the brand. In the real world of tough cleaning tasks, there’s no room for compromise.
Customers can always rely on Astonish to get the job done. Astonish delivers the ultimate performance and shine every time. It’s this that makes Astonish the best there is,
the pinnacle of cleaning.
“We wanted a strong visual identity that would inspire retailers and consumers to reappraise our brand. Elmwood & Tin Horse have delivered a rebrand that conveys excellence, and announces Astonish as a major player in the cleaning market. The new packaging is a visual disruptor on shelf, blocking to attract consumers attention, and is easy to shop in a busy aisle. We’re proud of our product and excited about how the work will help us achieve our ambitions for growth.”