AND Digital builds digital products and teaches digital best practice, bridging the gap between people and technology. It needed an identity that showcased its playful personality and entrepreneurial spirit.
The start-up had experienced impressive growth in just three years. But its potential was being restricted by a lack of clarity around its offering, making it harder to stand out in a fiercely competitive space.
We honed in on the idea of people AND technology. We put AND front and centre by making it a bold device for multiple messaging. We married a rounded typeface with simple, colourful photography. We replaced formal with fun, and intense with imaginative.
“By bringing the core AND Digital team into the full creation process, Elmwood has produced something really fresh and exciting that we couldn’t wait to start sharing.”