Alpro

Embracing nature's perfect imperfections

With a diverse and growing portfolio, Alpro needed an intuitive yet flexible design system that could stand up against increasingly disruptive competition and reinstate the brand as the plant-based leader.

  • New York 11:02 AM
  • London 04:02 PM
  • Singapore 11:02 PM

THE TENSION

Challenger brands were quickly growing the plant-based category, bringing with them challenger aesthetics; loud, bright and disruptive design. While the newer brands were attention-grabbing, they lacked a sense of authenticity and credibility.

THE POWER

Inspired by its plant-based product truth and the opportunity for authenticity, the Alpro design heroes nature, celebrating the natural world and all its ‘perfect imperfections.'

HEALTHFUL TRUTHFUL
HEALTHFUL TRUTHFUL
HEALTHFUL TRUTHFUL