Life has changed. No point in denying it or pretending - like many of us - that we're stuck in some weird psychedelic dream come dystopian nightmare.
“We’re hyper-connected through technology, but at the same time, people are buying more books, more seeds, getting their allotment going. They are getting milk delivered and going to the corner shop. Suddenly this idea of getting whatever you want, whenever you want isn’t sustainable”.
– Timothy Leonard, Provocation & Strategy Director, Leeds
“Purpose-driven branding or marketing has been the buzz for the last number of years, but this is the moment to see whether or not this purpose is just a veneer or reality. It’s a moment of truth for brands right now”.
– Wander Bruijel, Snr. Partner, Marketing & Strategy, Leeds
So what should brands do now? What should they prioritise, and what can be left by the wayside until this is all behind us? Check out our thoughts in our podcast.