The Drum Design Census is out, and we’re pleased to say “we did good!”
This annual piece of research, produced in association with the Recommended Agency Register, reviews the health and success of the UK’s design agency sector.
Elmwood ranked as follows in the ‘40+ staff’ category:
ELITE – No. 1
Agencies who have achieved a consistently high level of performance across both the financial and client tables relative to their peers.
CLIENT – No. 3
Recognising client satisfaction scores conducted in partnership with RAR, including elements such as creativity, strategic thinking, and on budget. Special thanks to our clients for their recommendations.
FINANCIAL – No. 4
Based on an average ranking across fee income, fee income growth, and fee income per head.
When asked by The Drum about the current health of the sector and changes in client behaviour, Andrew Lawrence, our Executive Creative Director, says:
“We’ve seen a big shift from traditional multi agency categorisation to a single brand guardian model. There’s still the distinction between advertising and design, but the edges are starting to blur.”