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Proportional preference

28 October 2015

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Christian Bird, our Associate Creative Director, is running a little personal project with the aim of designing a sketchbook. Got 2 minutes spare? Take his online survey on proportional preference by clicking here.

 

A little background from Christian:

In 1876 German Psychologist Gustav Fechner investigated the human response to the aesthetic qualities of rectangular proportions. Fechner’s focus was man-made proportions including books, boxes, buildings. He found evidence of a cross-cultural preference.

Since 1876, our cultures and environments have evolved – so too, perhaps our proportional preferences. I am a designer who wants to understand this preference in both Landscape and Portrait formats, specifically for generating sketches on paper.

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Further reading

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