Kids’ book that comes to life when readers smear soil across the pages.
There’s a growing concern among parents that kids spend too much time in front of their screens and not enough time playing outdoors. So, to encourage kids to get out and get dirty, Unilever laundry brand Omo (Persil in some markets) has created a kids’ book that comes to life when the reader smears dirt across its pages.
For The Book of Dirt, Ogilvy South Africa commissioned artist Karabo Poppy to create The Tale of Spots and Stripes. Print specialists Colourtone Aries came up with an ink formula that appears invisible on the page until smudged by grubby little hands, at which point the point the beautiful illustrations are revealed.
The book also helps to exercise a child’s key development skills, including tactile and fine motor skills, visual perception, language development and education.
So kids, please don’t wash your hands.
#Optimism, #Makers, #Education, #Healthandwell-being, #Laundry, #SouthAfrica