Have you heard the word? A round-up of news from all around Elmwood.
We’re delighted to introduce Camilla Crane, our new Strategy Director for the New York studio. From directing corporate transformations to crafting completely unique brand experiences, she has an eye for the finer details and has strategy down to a work of art. She’s worked on global, Fortune 500, B2B, local, start up and consumer brands such as American Airlines, Bloomberg, Cadillac, The CFA Institute, Deluxe Entertainment… to name but a few.
ADVERTISING VERSUS DESIGN
We’re ready and raring to go for Cannes Lions next week. Our Managing Director, Jon White, will be kicking off the week by taking part in a creative debate run by our friends at Creativepool. The debates tackle some of the most difficult questions and topics being faced by our industry today. Elmwood are teaming up with JKR and Pearlfisher to fight the corner for design, of course!
If you’ve managed to drop by our Leeds studio then you’ll know that we use the huge window downstairs to showcase the skills of emerging illustrators and artists. We switch it up every season with a new theme, a new illustrator, and a new look. Our latest creation is by the very talented Tom Woolley and is definitely getting us in a sporty summer mood.
Our Provocation Director, Georgina Denny, thinks brands are all too quick to apologise. In order for a brand to mean something it must have a distinct point of view. What’s less important, is everyone agreeing with this point of view… Read more
The UK studio’s are clearly getting into Euro 2016 this week – donning football shirts, allocating sweepstakes, and lunchtime viewings of the match. Brings back fond memories of working with The FA. Come on England!