Elmwood wins a 1st Place Mobius Statuette for its Mars Alterra brand design work.
We’ve won a First Place Mobius Statuette for brand and packaging design in the Food & Beverage category. The statuette was awarded to us for our work on Mars Alterra Coffee. The Mobius Awards are judged by an international panel of experts, and recognise design effectiveness and creativity.
The Mars Drinks coffee brand for the workplace, Alterra, provides a range of blends to satisfy differing taste buds. It had grown considerably but was losing its identity across multiple variants, which had impacted negatively on its quality and freshness perception.
As part of the project, we redefined the brand’s distinct point of view and delivered a full redesign of the consumer experience to aid navigation across the range, prompt discovery of new blends and allow Alterra to become a valued component of the modern workplace. The project was already a winner at the GD USA Graphic Design Awards.
Visit the Mars Alterra project page for more information.