Team Oz have picked up 4 awards at one of the region's biggest awards ceremonies, recognising best practice in corporate, product and global brand development work.
Last night our Melbourne team counted 4 wins at Transform Awards Asia Pacific – including the Grand Prix – at a prestigious ceremony in Hong Kong. The awards, run by Cravenhill Publishing (Transform Magazine), recognise excellence and reward innovation in brand development and rebranding projects.
Our Melbourne studio won the Grand Prix for its work with Homeward Bound, a groundbreaking leadership, strategic and science initiative aimed at heightening the impact of women with a science background, in order to influence policy and decision making as it shapes our planet.
We also won Gold for the Best Strategic/Creative Development of a New Brand, and Silver for Best Visual Identity by a Charity, NGO or Non-profit for the same work.
Elmwood proudly created the Homeward Bound brand with the driving idea of ‘Mother Nature Needs Her Daughters’ at its heart. The idea was brought to life through a highly emotive campaign and call to action. We used the brand identity as a personal way for individuals to make their mark for the planet, and the initiative resulted in over 500 million media impressions, and record coverage for the cause in the press.
Additionally, team Melbourne also won Bronze in the Best Brand Evolution category for Zooper Dooper ice-lollies from the Daily Drinks Company, having refreshed the 1970s Australian cultural icon.
The awards underpin Elmwood’s dedication to driving brand effectiveness through the power of design. Jonathan Sands, Elmwood’s Vexillifer commented: ‘I am delighted with these awards from Transform Magazine, which recognise best practice in corporate, product and global brand development work. They are recognition for the exceptional clients we work with, the unrivalled talent housed within Elmwood, and the growing strength of our Melbourne studio.’
Special thanks go to our great clients Homeward Bound and Daily Drinks Company. View the Homeward Bound case study here.