Introducing the new identity for Bread & Beyond, the bakery that bakes extraordinary futures for young people with autism.
We’re proud to introduce our identity system for Bread and Beyond, the new Prior’s Court bakery in Berkshire that bakes extraordinary futures for people with severe autism. The bakery gives young people with autism the opportunity to learn to bake, get a job and achieve extraordinary things.
Prior’s Court – Supporting people with Autism to work
Only 32% of autistic adults in the UK are in paid employment, despite over 80% stating a clear wish to work. This figure falls to a shocking 16% in full-time employment. This hasn’t changed in over a decade and for people with severe autism, the picture is even bleaker with the current expectation being that they will never enter the world of work.
Prior’s Court, a residential school and young adult provision for young people with severe autism, believe in extraordinary futures for young people with autism, and already 83% of 19-25 year olds enrolled at Prior’s Court are successfully engaged in a work placement. The transformations seen through existing workplace programmes sparked the ambition to do a whole lot more…and Bread & Beyond was born.
The Bread and Beyond Bakery
The concept of a bakery was inspired by a trip to America where staff at Prior’s Court were able to see some exceptional projects developing real work opportunities for people with autism.
Baking really suits the strength and skills of people with autism; highly process driven, practical and with an end product which is rewarding and motivating. Using Prior’s Court expertise in supporting young people with severe autism and consulting industry experts, their state-of-the-art bakery was built to provide work-skills training by teaching our young people to make amazing bread.
We were asked by Prior’s Court to help them create an identity for their new bakery it was clear that we needed to develop something that was unique and distinct – an identity centred around their compelling ambition to create a professional bakery for people with autism and run by people with autism. All to help them develop important life skills whilst providing the community extraordinary artisan products. Our Bread and Beyond identity is born, built on a soothing and calming colour palette and using fonts inspired by how we learn to read and write.
For more of our work: https://www.elmwood.com/work/