Elmwood has won a Gold FAB Award yesterday in the Brand Identity category for its work on sports nutrition brand High5. High5 is a leading player in sports nutrition.
A High5 for Brand Identity
High5 is a leading player in the endurance sports nutrition market. Although primary aimed at distance running, cycling and triathlon, lifestyle fitness people were increasingly using some products. High5’s primary objective was to increase market share by introducing more people to a wider array of recovery products as well as health products that felt more approachable. Equally, they wanted to support people to lead a healthier and more active lifestyle.
The brand focus had become cluttered and focused on specific product, rather than the High 5 brand. As a result, consumers often missed the brand and didn’t see a range of health products. Even when displayed together, they didn’t look like they belonged together.
We created a new pack architecture, combined with prominent brand marque to give the packs a cohesive feel with a clear master brand. The consistent pack architecture along with a differentiated structure, means customers are able to easily differentiate between different product and flavour variants.
Silver for Bread & Beyond
Elmwood and client Priors Court were also awarded a Silver FAB Award for its Bread and Beyond, a bakery in Berkshire that bakes extraordinary futures for people with severe autism. The bakery gives young people with autism the opportunity to learn to bake, get a job and achieve extraordinary things. We created an identity for their new bakery that was unique and distinct – an identity centred around their compelling ambition to create a professional bakery for people with autism and run by people with autism. All to help them develop important life skills whilst providing the community extraordinary artisan products.