The British apparel brand FCUK has partnered with YouTube to help users further engage with clothing seen on branded videos.
The series of clips feature a stylist offering suggestions for different occasions. When you click on clothes or accessories, you’re taken to FCUK’s site for more information and purchasing options.
While Google’s video hosting site has allowed in-video annotations to connect with other YouTube videos, linking to outside environments has been limited to specific partners.
Overall, the FCUK videos have received a limited amount of views, and the process still requires users to jump out of the video experience into a different environment. Still, the implications of a seamless video shopping experience are promising considering Google TV’s announcement.