After years of making other people’s wines famous, wine evangelist Justin Lane has created his own unique brand. As a master of storytelling, the conventional rolling hills with cursive brand names were not an option. Lane wanted his brand to communicate the unbelievable stories and old-school Einstein-esque methods that date back to the dawn of the grape. The challenge was getting them onto a 10×10 label. The solution? The world’s first alphabet of wines. Each unique uses 26 letters and 26 stories to connect them.