It turns out that millennials are drinking responsibly. According to Rabobank, this savvy group of consumers are the reason online wine sales have been consistently higher than those in bricks-and-mortar stores. While in countries such as China, 30% of wine purchases are made online.
Raising the bar for online wine sales is retailer, Winecrasher. Inspired by travel discount websites such as Hotwire and Priceline, the online wine retailer has a cash pricing business model that enables them to offer the lowest prices in the US.
The catch? You don’t know what you’re buying. To protect wine brands from public discounting, you’ll only find out the wine’s name and label if you buy it. Instead shoppers have to make a choice based on the country, region, appellation, colour, grape variety and tasting notes.
Via. LSN Global