Lack confidence when it comes to choosing wine? Intimidated by snooty sommeliers? Always default to the Cabernet? Well, why not let an algorithm make a selection for you instead? That’s the thinking behind the online wine subscription service, Bright Cellars. Developed by two MIT graduates, the program asks you about flavours you like, such as dark chocolate, milk chocolate, or orange juice. There’s no mention of dry or sweet, single grapes or blends, or regional preferences. The only time wine features in the questioning is when you’re asked if you prefer red or white, and whether you’re willing to try something new. The algorithm analyses your responses and returns a couple of recommendations from the Bright Cellars wine list. And as you try and then review the suggested bottles, the service will fine tune its recommendations. Corking idea.
Via. Fast Co. Design http://bit.ly/1LzZvUq