Burger King, Russia turns their dollar digital…
Now loyal Whopper fans in Russia can collect digital coins while enjoying their favourite bite. Burger King has teamed up with Waves to create a bitcoin-type currency called WhopperCoin.
Not only can you collect coins to buy burgers, but you can also trade the currency. According to BK’s Head of External Communication, “Eating a whopper today is now a strategy for financial prosperity tomorrow”
Just gather 1,700 WhopperCoins, and a free burger awaits, and a king’s riches… apparently.