Japanese whisky brand Suntory has distilled its creativity into a new format: ice. Using a CNC router (think 3D printing in reverse) these cooler than cool ice cubes have been carved by the latest technology. The router sculpts away at -7oC to keep its masterpieces from melting, while technobods use the Autodesk 123D app to prepare the 3D images for ‘printing’.
Temples, sphinxes and even (hubristically) a Cannes Lion have all been recreated in intricate icy perfection to grace a glass of Suntory Whisky. It may all cut no ice with serious whisky drinkers, but we like it.
Via. Adweek https://bit.ly/1NEScvv