A quantity of free beer. A clear sense of direction. Ordinarily, the one wouldn’t naturally follow the other. However, with the launch of their Bottle With a Mission, Heineken is showing drinkers in Amsterdam the way to go.
Placed randomly around the city, the bottles incorporate a GPS system that leads punters to the Heineken Experience brewery. Once picked up, the bottle springs into life and the cap rotates to indicate the direction of travel, straight to the source.
Now the technology’s in place, we wonder if there’s the possibility of a beer that can help you find your way home from the pub too.
Via. PSFK http://bit.ly/1bZCrkE