Provenance is increasingly more important than price for food and drink brands. We know consumers pay a premium for authenticity and transparency, with phrases such as ‘made in’, ‘made by’ and ‘made since’ becoming shorthand for quality, heritage, and a sustainable ethos.
And French supermarket chain Systeme U recently lifted the lid on the origins on where their pork, chicken, apples, and even yoghurts come from.
Using ‘dynamic augmented reality’ and a few LED screens in store, shoppers were surprised with animations and information based on the products in their trolley. And although a stunt by any means, the insight of what customers value has a much longer shelf life.
Via. PSFK http://bit.ly/1LMpSsX