Half an onion, the scraps of yesterday’s roast, a couple of green beans and a jar of mayonnaise. What on earth are we going to have for dinner?
The contents of a mid-week fridge can lead anyone to despair (and a take-away). But now, Hellmann’s Brazil and a team of professional chefs are here to help.
Just take a picture of your ingredients – however hopeless they may seem. Send it via WhatsApp. And a chef will get back to you with a new recipe just for you.
If that’s not enough, they’ll then send you pictures and videos to help with every stage of the preparation, and even tell you when it’s time to get your creation out the oven.
Over 8,000 people used the service in its first ten days, with each person spending an average of 65 minutes talking to their chef. So who’s doing the washing up?