Whatever happens something’s will always remain… like the need for friendship, imagination, and the need to care… what are you doing to ensure your brand initiates such feelings?

Think like American Girl (tx to JPS who spotted this on his recent trip to NY… but don’t ask why he was in American Girl!)

https://www.americangirl.com/

American Girl take the idea of the child as parent care the ultimate level. You can even have a doll in your own likeness!

And if anything goes wrong you can take them to the nurse at the American Girl in-store hospital because as they say,

‘Life happens. That’s why there’s the American Girl Doll Hospital, for everything from a general cleaning to “major surgery.” Doll doctors can make an American Girl as good as new and send her back ready to be loved for a lifetime—or until next time…’