It doesn’t matter how old you are, the tinkling chimes of an ice cream van never fails to excite the child in us. But what if you don’t have any change? Or you’ve just got out the shower? Or you’re trying to avoid your touchy feely neighbour who is also legging it outside in eager anticipation?
Now, thanks to private car company Uber, you can order an ice cream van to turn up when it suits you. And not only that, you can pay for your frozen treat using the app too, which means no frantic hunting down the sofa cushions as the merry bells disappear into the distance.
The initiative has just gone live in 130 cities, spanning 38 countries and 6 continents. Although it might seem like a random move for a car firm, it means thousands more people will – quite literally – have a taste of the Uber app and how it works.
Uber has also launched a fleet of bike couriers in New York, so it seems we can expect to see many more initiatives from the brand as it expands.
Surely nothing can beat being able to whistle for a Mr Whippy, though?