Wouldn’t it be nice, if instead of bombarding you with messages, advertising helped you cut through the crap – and told you the stuff you actually wanted to know?
Like how to use a product to finally get rid of a really tough stain. If a cream is suitable for someone with a particular allergy. Or if you could make something with it for dinner, based on what’s left in your fridge…
Well, Unilever, GSK, and Campbell’s are about to be the first brands to use IBM’s AI software, Watson, to send out more meaningful ads.
While some brands are already embracing AI technology and using ChatBots to interact with customers, Watson has more sense.
Unlike ChatBots, which are programmed to respond to key words, Watson can process natural language. The software marks a new breed of cognitive advertising. You can talk away, and Watson will listen, learn, and respond. It can even figure out how well a brand is going down.
There’s been a 300% increase in investment in AI since 2013. There’s even a study that reckons by 2020, 85% of customer interactions will be managed without a human. Despite all this, we’re still not sure if AI fuelled advertising will, you know, sell more stuff.
Via. Canvas 8