Energy drinks generally tend to fall into one of two brackets: there’s the throw-yourself-out-of-a-space-ship-and-film-yourself-falling-to-earth bracket, and there’s the drink-this-you’ll-be-faster-than-Usain-Bolt bracket. But Runa has changed all this with its own get-a-kick-out-of-saving-the-rain-forest bracket.
Set up after two university grads packed their bags for Ecuador in 2009, Runa contains as much caffeine as a cup of coffee, and twice the antioxidants found in tea. Made using guayusa (pronounced gwhy-you-sa) leaves, the business focuses on a pure, ‘clean energy’ whilst providing a valuable income for Amazonian farmers to protect their land against deforestation.
Tyler Gage, Runa’s co-founder and CEO, explains: “We’re not a standard business that also tries to help people on the side. The core operation of our business is generating income for farmers, promoting indigenous traditions and protecting the Amazon rainforest.”
We’ll drink to that.