New technology lets consumers try out nail shades and textures over live videos of hands...
L’Oréal-owned tech firm ModiFace is launching a new app, Virtual Nail Salon which, you guessed it, virtually applies nail polish shades and textures onto live videos of hands.
The app follows previous innovations from ModiFace which have included Virtual Makeover and Hair Color apps. These allow users to try different make-up and hair styles in real time and make instant changes.
Developing Virtual Nail Salon, the company annotated 10,000 hand images to identify typical hand motions and positions. There’s also a social media component to the app, encouraging users to share their ‘nailfies’ with other nail art aficionados.
#ME, #Premiumisation, #AR, #Personaliasation, #Beauty, #US