Samsung entices fashionistas with VR experience at NYFW.
Virtual reality is a big thing in the fashion world – facilitating richer customer experiences and better connectivity. Recognising this, Samsung invited fashion buyers and bloggers at New York Fashion Week (NYFW) to interact with footage and share style ideas using VR headsets. Samsung used Obsess technology – which champions discovery-based, immersive shopping experiences – to power this all-virtual fashion show.
Talk about fashion forward.