Nike’s Unlimited You campaign did a great job at touching base with all the energy and optimism surrounding Rio 2016. As part of the campaign, the sportswear brand teamed up with experiential designers, Artisan, to run a three-day pop-up gym.
Held in East Londons Old Truman Brewery, the Nike event brought together lighting, music, and architecture to create the ultimate fitness experience. From motivational CGI films, to lighting installations that responded to music composed by Hot Chip, organisers had clearly gone the extra mile when designing the space.
Those who attended could break a sweat with boutique boxing studio KOBOX, join in a Nike Run Club Session set to a live performance by The Heritage Orchestra, or for a more traditional workout, there was a treadmill session organised by Barry’s Bootcamp.
As the fitness revolution spreads, we’re getting tired of the same hum-drum workouts. Whether it’s a Zuu class, BodyPump or the Asphalt arcade-style gym, we’re expecting more from fitness brands. With that in mind, it’s great to see the likes of Nike pulling their weight to make fitness a better experience all round.