Nothing says whiskey like abstract art. That’s why Chivas has distilled the essence of their first blended whiskey into a beautiful digital piece.
Five different single malts go into a bottle of Chivas Regal Ultis. To get across all the whiskey’s different characteristics, Chivas created a visual of the DNA of all the distillers involved.
“We wanted to create an organic, poetic representation of each of the craftsmen, who are the data source for the artworks,” says Marcus Wendt, creative director, FIELD. “The vast majority of our DNA is identical in every person, but around 0.1% of that genetic make-up is what makes us all different.”
Watch the YouTube video here.
Via. LSN Global