Spike Your Juice gives people a buzz to call their own. Getting started as a fermenting master requires a Spike Your Juice kit, 72 ounces of juice, and only 48 hours of time. People add a magical powder to any juice (pomegranate or cranberry are recommended), then let it sit in the fridge to brew. As the juice ferments, the sugar content drops and the alcohol-per-volume soars as high as 14%. The result is a unique fizzy cocktail that’s enjoyable for several weeks.
People not only want an array of flavors to pick from, they want to be able to create their own beverages from (almost) scratch. Brewing beer, making yogurt, cultivating kimchi … It’s all in a day’s kitchen work for today’s DIYers. As long as personalisation continues to rank high with people, many will be curious enough to home-brew their alcohol.