Following Twitter and Instagram posts around the topics that really matter, well sometimes it’s just too much information. But now there’s a new tool that lets you monitor activity, and at the same time presents it back to you in a neat, accessible form.
Developed by Protein, Tide sorts your social media into an orderly grid. You choose the hashtags, and Tide collates recent and trending Instagram and Twitter posts into a single page for you.
For brand owners, this is a beautiful thing. It allows them to monitor campaign activity and popularity easily, and it can be used as a visual display during live events to show exactly what people are saying about you in real time. Trialled at Cannes, Tide has already been adopted by Stella Artois and Converse. Shouldn’t be long before other big names catch the wave.