It looks like Tumblr couture could become a thing as the lines between fashion and art continue to blur.
Most recently, Been Trill, a New York, Youth culture streetwear brand, commissioned visual artist Pretty Puke to make an interactive 360-degree video look book.
What’s striking about the collaboration, is that Pretty Puke is notorious for only shooting a night, and featuring sexually charged images of intoxicated youths.
According to Pretty Puke, “The 360 video is a byproduct of today’s culture. It represents the future, the Millennial, the Tumblr kids”.
The look book was shot on a New York subway train using a 360-degree camera. Models such as Gabe from UZI and DJ Cyber 69 appear alongside Coca-Cola branding on the subway carriage walls. Viewers can use their phones to adjust the camera angle and check out the outfits and scenes they like best.
Watch the YouTube video here.
Via. LSN Global