At first sight, a Tumblr dashboard populated with dancing cats, celebrity mishaps and pseudo-spiritual quotes might seem like an odd place to seek fashion tips. But hey, inspiration is where you find it. And in Tumblr’s case, that’s led to the launch of its own fashion collection.
To celebrate its tenth year at New York Fashion week, Tumblr invited ten designers to put together a range of looks. Each, according to Tumblr’s fashion evangelist, Valentine Uhovski ‘feel like a Tumblr post’. Okaaay…
The collection has already been previewed at Tumblr’s own dashboard-inspired pop-up shop Print All Over Me. It’s an interesting example of how virtual life can break through into real life. Coming soon. Facebook cosmetics?
Credit: Hannah Sider, Photographer