Making the wine industry clear for consumers.
Alit, a vineyard in Oregon, USA, is bringing transparency to wine making.
When purchasing your fave bottle of Pinot Noir, you can see exactly what your $27.45 covers, breaking the cost down into barrels ($1.11), packaging ($2.88), labour ($2.14), and even profit ($12.35).
The founder Mark Tarlov, wanted wine to be more inclusive and open it up to consumers of today, who appreciate no bullsh*t.
Upfront honesty, we’ll drink to that.