Freshly squeezed carrot juice. Goji berry, lentil and acai smoothie. A can of full-fat Coke. Chances are, if you asked people to name a healthy and nutritious drink, Coca Cola wouldn’t be high up their list.
But what’s a brand to do? Rather than hiding the nutrition of its brown fizz, Coca Cola is now choosing to comply with the UK Government’s front-of-pack nutritional labelling, which is totally voluntary.
The fronts of UK Coca Cola bottles and cans will now be graced with little white labels outlining calories and how much fat, saturated fat, sodium and sugar you’re about to slurp.
Next step: replacing the personalised ‘share a Coke’ names with numbers of local dentists and dieticians.