Now there’s a pair of trainers that double up as a train pass…
Adidas and Berlin’s transport authority recently teamed up to create 500 pairs of limited edition trainers that doubled up as annual train passes. At €180 a pair, they were a bit of a steal considering the cheapest annual pass is €890. The trainers featured the same camouflage-type print found on Berlin’s trams and (rather refreshingly) didn’t feature any sophisticated tech – the tickets were just sewn into the tongue of the trainers.
Proving simple still makes sense.
#IoT, #Premiumisation, #Fashion, #Transport, #Germany