As any parent will know, getting kids to stand still and clean their teeth is no easy feat. For the launch of their new children’s toothpaste, Colgate Smiles, the brand has teamed up with renowned children’s author, Claire Freedman, to create a series of short stories that will keep your little ones entertained while they brush.
Developed by Red Fuse and MEC Global Solutions, the Two Minute Tales will be hosted on a Tumblr microsite. Colgate plans on releasing five new stories every couple of weeks. Now that’s a collaboration that makes you smile.