Moaning on twitter has become the gloomy norm, and grumbling about the weather is particularly rife amongst Canadians. To cheer them up, Hotels.com has developed a digital swear jar – turning curse words into cash towards a summer holiday.
The Winter Swear Jar analyses twitter feeds and looks for words of profanity and mentions of the weather. Whenever a Canadian vents about frost, wind or rain on the holiday site, Hotels.com adds 25 cents to its jar. When the jar reaches $1,000, Hotels.com gives one charmed complainer a gift card to transport them to a milder climate.
Hotels.com isn’t the only brand using algorithms in an innovative way. BETC Paris used IBM Watson’s artificial intelligence to create a bot in the image of the ceremonial Pope Pius XIII (played by Jude Law) to promote a new TV show. This pope is a modern, more controversial version who smokes, seduces and can now troll you on twitter whenever you post sinful thoughts.
So unleash your worst tweeters – a bot might be waiting…
Watch the YouTube video here.