Once upon a time brushing your teeth was simple. 1. Put toothpaste on toothbrush. 2. brush for two minutes. Now we’ve got flossing, rinsing and tongue-scrubbing added to our list of daily hygiene, and toothpastes for just about every possible scenario. The bathroom cabinet just isn’t big enough.
But in Myanmar (or Burma, as it used to be known) dental health isn’t really on the radar, and having opened up its trade borders to the rest of the world, Colgate have taken innovative steps to educate those in the poorest and most remote regions. (Sparkling, Jamie C.)
By turning the insides of their delivery boxes into posters, store owners can donate them to local schools and help children brush up on their oral hygiene along with their reading and writing. The posters are all designed using traditional Burmese illustration styles and a Freephone number gives teachers access to an interactive lesson plan.
Definitely one idea that leaves a good taste in your mouth.