Traditionally, there’s always been an uneasy relationship between the creative mind and alcohol. But new evidence suggests that a slug of booze can actually have a positive influence on creativity.
Professor Jennifer Wiley at the University of Illinois found that a person’s creative peak comes when their blood alcohol level reaches 0.075%, reducing the tendency to overthink during problem solving.
In response, Danish brewery Rocket Brewing has created a beer which, they claim, will boost creative thinking. The Problem Solver is a 7.1% (yes, 7.1%) craft IPA. To achieve the optimum level of creativity, the bottle features a scale to determine how much you need to drink based on your body weight. It’s important to get the quantity just right. Drink too much and you could end up with a few other problems to solve. Like walking in a straight line, or remembering where you live.