Skinny cappuccino? A cinnamon bun perhaps? And would you like life insurance with that? In a bid to gain business from Millennials facing life decisions, insurance group MassMutual is inviting its customers to cosy up with them over a decent cup of coffee.
Hosted in the group’s own café-style space, The Society of Grownups promises a series of chats, supper clubs and classes to help young adults weave between the tables of financial planning. A typical night’s discussion could cover ‘Buying a Home (Without Losing Your Mind)’, or ‘Over & Out: Making Your Next Career Move’.
It’s a very civilised environment in which to tackle the big decisions. But best of all, it makes hanging out with your financial adviser feel, well, ever so slightly cool.