“Anything Adidas can do, we can do bigger, better and brighter.”
If this is what the Nike team thought, they certainly delivered. Yes it’s another giant shoebox, but this one is a user-responsive LED-lightshow that dominated a corner of NYC over the NBA All-Star Weekend.
Thinking outside the box, the walls of this interactive installation light up like the brand’s new SNKRS app, through which you can customize and buy your kicks with a few clicks on your smartphone. Wonder if it also gave off whiffs of that oh-so-addictive new trainer aroma?
Via. Design Taxi https://bit.ly/1Aaar3F