It started with books. Then came films. And games. And toys and toiletries and clothes and pretty-much-everything-you-can-think-of-except-groceries. Until now. In Seattle and LA, at least. Yes, online giants Amazon have taken a second bite at the cherry by launching their grocery service in Los Angeles. (Hats tipped towards Em.)
Admittedly, it’s been available in the company’s hometown of Seattle for a few years now, offering a range of fresh dairy, meat, fruit and veg direct to people’s doors in one or three-hour slots (depending on your own personal time vs money priorities).
It’s already a crowded marketplace and with margins notoriously low it will be interesting to see how long they stick it out for. But if you fancy some salad to go with your Fried Green Tomatoes (at the Whistlestop Café) then it’ll be right up your street.