As the world becomes increasingly obsessed with mobile technology, so the places that you can get away from it become increasingly scarce. Churches, hospitals, and airplanes spring to mind, as do certain train carriages, cinemas and (hopefully) the changing room at your local gym.
But one film director in China is actually encouraging the use of mobile phones during performances of his latest movie The Legend of Qin. Special cinemas in Beijing and Shanghai have been fitted with equipment that allows viewers to broadcast their thoughts onto the screen via text. Known as ‘danmu’, which translates as ‘bullet screen’, it’s proving popular with younger generations who are far more adept at absorbing multiple messages.
“Some bad movies are suitable to be bullet-screened because the audiences get bored during the film, and they can’t wait to give snarky comments,” said Yang Weidong, president of the company who co-produced the movie. Good to see he has plenty of faith in his team, then.