Valentine’s Day. A day of universal love. A time for couples of all ages to celebrate their mutual affection through a romantic meal, flowers or some chocs picked up from the 24-hour garage. Not so in Nanjing, China, where one vendor has given his peaches a cheeky twist. (Well picked, Phil.)
Deciding a simple sticker wasn’t enough to get him noticed on Chinese Valentine’s Day (or the Qixi festival, as it’s known locally), Mr Yao Xiaoyang sought the help of a local lingerie company, and together they developed mini pairs of knickers to put on his peaches.
He’s called his collection ‘When the Peaches Are Ripe’ after a saucy Chinese film, and sells each box for 520 yuan (£50, $84US, $90Aus). Which may sound a little steep, until you learn that 5-2-0 in Chinese sounds like the words for ‘I love you’, making it worth every peachy penny.
Now peach season’s over in China, Yao’s assured the world there’s more creative fruit packaging in the pipeline. Our money’s on bananas and melons.