Fabric softener creates trial for new parents…
Latin American fabric softener brand Suavitel gained new mothers’ attention by sewing dissolvable tags containing its product into baby clothing.
This smart creation, launched in partnership with a baby clothes brand, targets new parents who notoriously like to wash their baby’s clothes before use.
The water-soluble tag not only makes it easier for mums, but introduces them to this growing brand. Win, win!
Gently does it.