What’s sweeter than getting a box of chocolates? Giving one of course. According to psychologists, we’re happier when we’re treating others over ourselves.
To help spread festive cheer, goodwill, and chocolate, last Christmas Godiva launched The Box That Keeps Giving. Like Russian nesting dolls, upon opening the special edition gift box, you found another box of chocolates hidden inside. Each layer was split into two parts, one labelled ‘To Keep’ and the other ‘To Give’.
Designed by McCann New York, through The Box That Keeps Giving, it was hoped consumers would give Godiva the association of holiday gifting and generosity. One for me, one for you.