Photoshop has a lot to answer for. As well as being the source of endless procrastination on the internet (google ‘birds with arms’ for reference), it’s also responsible for the manipulation of models in advertisements to make them appear more beautiful than they are. But what exactly is ‘beautiful’?
That’s the exact question Amercian journalist Ester Honig has set out to answer with her latest project ‘Before & After’. (Looking gorgeous, DG.) By using freelance platforms like fiverr she managed to source 40 photoshoppers (some more professional than others) from 25 countries with the simple brief ‘Make me beautiful’.
The result is a fascinating set of manipulated images that reveal some interesting insights into global perceptions of beauty – from haircuts and complexion to skin tone and eye colour. ‘Photoshop allows us to achieve our unobtainable standards of beauty,’ Honig explains. ‘But when we compare those standards on a global scale, achieving the ideal remains all the more illusive.’
Just something to consider before you send your global ad campaign to press.